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Director of Marketing
Sarasota, FL US
Job Description
We are seeking a dynamic and experienced Marketing Director to join our team. As the Marketing Director, you will play a pivotal role in developing and executing our marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will be responsible for overseeing all aspects of our marketing initiatives and leading a team of talented marketing professionals.
Key Responsibilities:
- Develop, implement, and manage comprehensive marketing strategies to achieve company goals.
- Create and execute effective digital marketing campaigns, including SEO, SEM, email marketing, and social media.
- Analyze market trends, consumer behavior, and competitor activity to identify opportunities and threats.
- Lead and mentor a team of marketing professionals, providing guidance and fostering their growth.
- Collaborate with cross-functional teams to ensure consistent messaging and brand image across all channels.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
- Manage the marketing budget and allocate resources effectively.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- Proven experience as a Marketing Director or in a similar senior marketing role.
- Strong understanding of current marketing trends and technologies.
- Exceptional leadership and team management skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.